Sony case

There are many ways of solving an assignment! Fortunately, we have some very creative students in the AP Degree Programme in Marketing Management.

As part of an assignment in International Marketing and Sales, a group of 1st semester students took it upon themselves to solve a case in a very creative way.

In a case concerning Sony, they were asked to make a SWOT analysis on the basis of a marketing audit.

This is how one group decided to do it:

Video, part 1

Video, part 2