The overall structure of the programme

The AP Degree in Marketing Management is an internationally oriented programme with focus on:

  • Marketing and sales
  • Economics
  • Communication
  • Organisation and management
  • Business law

The aim of the programme is to help the students acquire a high level of knowledge, skills and competences within Marketing Management. 

It takes two years to complete the programme and it consists of four semesters. The first three semesters comprise compulsory and elective courses. The final semester consists of a business placement and a final project.

For further information, please click on the figure below.

 

Compulsory coursesElective coursesBusiness placementFinal project